Best Email Marketing Tools with Free Plans
Email marketing is a crucial element for businesses looking to engage with their audience. For those on a budget, several tools offer free plans that still provide valuable features. Here are some of the best email marketing tools with free plans in 2026.
1. Kit (ConvertKit) - 9.2/10
Pricing: Starting at $25/mo, with a free plan available.
Kit, now known as ConvertKit, is designed primarily for creators and newsletter builders. It provides a user-friendly interface and powerful automation features, making it perfect for bloggers and content creators. The free plan allows you to manage up to 1,000 subscribers, and you can easily upgrade to a paid plan as your audience grows.
2. Mailchimp - 8.3/10
Pricing: Starting at $13/mo, with a free plan available.
Mailchimp is one of the most recognizable names in email marketing. Its free plan offers essential features like customizable email templates, basic reporting, and a user-friendly drag-and-drop editor. While it may be more limited in automation compared to others, it’s an excellent choice for beginners and small businesses looking to dip their toes into email marketing.
3. Brevo (ex-Sendinblue) - 8.8/10
Pricing: Starting at $9/mo, with a free plan available.
Brevo stands out for its budget-friendly all-in-one marketing platform. The free plan includes 300 emails per day, which is generous compared to many competitors. Brevo also offers SMS marketing and a range of automation options, making it suitable for businesses looking for a comprehensive solution without breaking the bank.
4. MailerLite - 9/10
Pricing: Starting at $9/mo, with a free plan available.
MailerLite offers a robust free plan that allows you to send up to 1,000 emails per month to 1,000 subscribers. It features a drag-and-drop editor, landing pages, and automation capabilities. Known for its excellent value for money, MailerLite is great for startups and small businesses aiming for growth without high costs.
5. Klaviyo - 9.1/10
Pricing: Starting at $20/mo, with a free plan available.
Klaviyo is tailored for e-commerce businesses, providing powerful segmentation and analytics tools. While its free plan is limited to 250 contacts and 500 monthly emails, it offers advanced automation features that can drive sales and customer engagement. Klaviyo is ideal for businesses that plan to scale their email marketing efforts.
Conclusion
Choosing the right email marketing tool with a free plan can significantly impact your business’s ability to connect with customers and grow your audience. Whether you are a creator, a small business, or an e-commerce brand, tools like Kit, Mailchimp, Brevo, MailerLite, and Klaviyo offer a range of features that can help you succeed without incurring costs upfront. Evaluate your needs and choose the platform that aligns best with your marketing goals.
Top picks
| Product | Rating | Price | Highlights | Action |
|---|---|---|---|---|
 ActiveCampaign Editor's Choice | From $15/mo |
| View deal | |
 Kit (ConvertKit) | Free / $25/mo |
| View deal | |
 Klaviyo | Free / $20/mo |
| View deal |
Frequently asked questions
What are the best email marketing tools with free plans?
The best tools include Kit (ConvertKit), Mailchimp, and Brevo, each offering unique features for different needs.
Are free email marketing plans effective?
Yes, free plans can be effective for small businesses and startups, providing essential tools to grow your audience without upfront costs.
Can I upgrade from a free plan later?
Most platforms allow you to upgrade from free plans to paid subscriptions as your needs grow.